We pride ourselves on providing our customers with the finest the world has to offer, in design,
quality and variety. From the traditional to the innovative, today and into the future Birch Creative
continues to source and supply Australia and New Zealand with the finest craft products from
around the world.

Our needlecraft division distributes international brands like DMC, Zweigart, Bucilla and Country Threads as well as
our own contemporary craft brand [Make it] and Beutron. This innovative arm of our business is renowned for its
vast and varied product range and its ability to tailor itself to the diverse and ever-changing needs of
our customers.

Our fabrics range represents some of the world’s leading brands including Michael Miller and Liberty as
well as our own Leutenegger brand. We work hard to ensure our specialist retailers and
manufacturers have an access to the latest international designs.

Our haberdashery division offers an extensive range of first-class products from trusted names like
Prym and Birch. Our popular Beutron brand includes an extensive range of buttons sourced and
selected by Birch, which is available through independent craft stores and major retailers
Spotlight, Lincraft and Big W.